St. Jude Medical Vice President, Global Marketing- Chronic Pain and Movement Disorder Therapies in Austin, Texas

Vice President, Global Marketing- Chronic Pain and Movement Disorder Therapies

Austin, Texas, USA at

1 additional location

Plano, Texas, USA

Marketing at

Global Marketing

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The Vice President, Global Marketing for Chronic Pain and Movement Disorder Therapies has primary responsibility for leading the end-to-end process for Chronic Pain and Movement Disorder marketing; including product development, data development, market development and reimbursement development. Responsible for understanding market dynamics, the customer and their payment paradigms and predicting the evolution of stakeholders, their priorities and dynamics influencing purchasing decisions. Enables sales by delivering products aligned with customer needs and substantiated with clinical and economic data aligned with multiple customer stakeholder priorities and criteria. Blunts competitive efforts. Develops markets for disruptive technologies and establishes them as standard of care. Develops strategies, tools, messages and programs to enable sales and executes them through influencing cross-functional stakeholders across marketing, product development, clinical affairs, research and sales. Provides subject matter expertise and strategic direction to achieve this through product roadmap strategies and prioritization, sales force education, product launch planning and execution and sales enabling tools, messages and programs, including those with an economic focus targeted at economic decision makers. Develops relationships with KOLs and drive advocacy for SJM Chronic Pain and Movement Disorder therapies with other customers, payers and key influencers. Reporting to the Senior Vice President/ General Manager of Chronic Pain and Movement Disorder Therapies, provides marketing leadership for disease state therapies around the globe with a primary focus on the Americas, European, and Japanese markets but also supporting the rest of the geographies in which we sell around the globe. Develops and executes tactics to prepare the organization for changing market and customer dynamics. As part of the St. Jude Medical Marketing senior leadership team, collaborates across the organization to ensure company-wide understanding of customer and market dynamics in key markets and at the same time mobilizes resources and information to support sales execution in those geographies. Must be able to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations.

The Vice President will impact the Chronic Pain and Movement Disorder therapies through:

· Enabling Field Sales Execution :

o Leads team to position and sell products and other offerings such as services, contracting innovations, etc. and in development and deployment of sales initiatives architected to accelerate sales execution around the globe with a focus on markets in the US, Europe and Japan.

· Ensures commercial needs are met in product development and launch planning:

o Ensures commercially viable products are delivered in line with market opportunities and are supported by resonating value propositions, clinical and economic data substantiating value propositions and reimbursement

· Market development:

o Develops and deploys marketing tools, messages and programs in combination with account and KOL targeting and development to develop new markets, build relationships with new customer segments and create a pull dynamic/substrate for new SJM technologies

o Ensures SJM is influencing societies to drive reimbursement and establish guidelines preferential to SJM Chronic Pain and Movement Disorder therapies

· Planning, executing and tracking product launches:

o Develops and implements product launch strategies; in particular those launches associated with timeline dependent behaviors, tiered marketplace strategies, and new clinical indications and/or economic messages that require intensified focus on the part of sales

· Developing and deploying tools, messages and programs to enable sales:

o Works closely with sales leadership to understand field capabilities and develops tools, messages and programs designed to further develop field capabilities and enable successful field execution against revenue targets

· Organizational Leadership:

o Recruits, develops and performance manages marketing resources to ensure organizational capabilities and continuously improving competencies

o Leads, prioritizes and sets directions for work

o Sets expectations and ensures that they are met

o Prioritizes among multiple competing priorities to ensure maximal impact to the organization within time, resource and financial constraints

o Develops systems and processes to improve productivity and ensure alignment

o Exercises judgment in planning and organizing work; monitors performance and reports status

o Uses best business practices to ensure success in areas of responsibility

· Account targeting:

o In collaboration with sales force leadership, identifies key account targets for product launches and other SJM initiatives

o Tracks activities and metrics related to account targeting

· Teamwork:

o Works as a peer and team member with R&D, Clinical, Sales, Sales Operations, Finance, Legal and Human Resources and at the same time with SJM Marketing leadership to execute on global strategies and tactics

· KOL Targeting and development:

o In collaboration with sales force leadership, identifies key opinion leader targets for product launches and other SJM initiatives

o Tracks activities and metrics related to KOL targeting

o Actively engages with KOLs and leverages SJM resources to ensure KOL development and SJM advocacy

· Strategic customer engagement:

o Strategically engages with key accounts and targeted customers identified as SJM priorities to enable relationship development, communicate differentiated value propositions, develop markets and accelerate sales

· Conduit to synthesized field input:

o Actively observes, researches, and reviews sales force, customer and competitor dynamics

o Aggregates and synthesizes field input to support product and data development as well as marketing and sales strategy development

· Internal communications and education of SJM personnel:

o Leads internal communication efforts focused on the sales force, including product and message-focused education efforts

o Ensures field preparedness to deploy tools, messages and programs as intended in collaboration with Global Education

o Actively monitors and tracks field execution against marketing initiatives and associated sales targets

· Ensures Marketing Needs Are Met:

o Engages resources and navigates process across marketing organization to support development and deployment of tools, messages and programs including Customer Meetings, Customized Educational Visits, Customer Training, Sales Training

o Hires and retains a diverse, highly qualified staff and provides ongoing performance feedback

§ Sets goals which align to department plans and manages the execution of goals through coaching and mentoring

§ Maintains a safe and professional work environment

o Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments

§ Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors

o Performs other related duties and responsibilities, on occasion, as assigned

Qualified applicants will have the following experience and education:

· A Bachelor’s degree in Business Administration, Marketing or equivalent

· Ten plus years of progressively more responsible business experience in a class III medical device company or equivalent

· Three years in the specific disease state area, including product management and/or market development experience

· Preferred candidates will have Chronic Pain and Movement Disorder (neuromodulation) experience

· A minimum of six plus years of demonstrated experience at a supervisory/managerial level is typical

· At least three years in a commercially focused role centered on driving revenue and collaborating closely with sales management

· Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business

· Substantive knowledge of and minimum of five (5) years’ experience in multiple therapy areas related to SJM therapies, health care delivery, and managed care/reimbursement markets and the factors that drive them is required

· A thorough understanding of product and market management, physician, and patient marketing.

· Demonstrated ability to effectively prioritize development projects using customer input

· Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals

· Documented record of delivering marketing information which adds value to management’s decision making process

· Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team

· Demonstrated working knowledge of frequently used personal computer programs and applications, such as Microsoft Office

· Must be adept at handling multiple assignments and accomplish these projects within budgetary guidelines

· Ability to work in a highly matrixed and geographically diverse business environment

· Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results

· Multi-tasks, prioritizes and meets deadlines in timely manner

· Strong organizational, planning, and follow-up skills and ability to hold others accountable

· Ability to travel approximately 50%, including internationally

· Ability to maintain regular and predictable attendance

· An advanced credential, such as an MBA in a relevant discipline/concentration preferred

· Professional marketing certification or designation preferred

· Both US and international class III medical device marketing experience preferred

· Experience working in a broader enterprise/cross division business unit model preferred