Accenture Accenture Interactive, Digital Marketing Integrated Operations Senior Manager - Dallas, Texas in Dallas, Texas
Title: Accenture Interactive, Digital Marketing Integrated Operations Senior Manager - Dallas, Texas Location: USA-Southwest Job Number: 00452898
The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
Accenture Interactive Accenture Digital is powered by three practices – Interactive, Mobility and Analytics. Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.
Summary: Accenture Interactive aims to help CMOs drive superior digital marketing performance through relevance at scale. We provide ground-breaking solutions that integrate analytics, consulting and technology to deliver superior digital marketing performance. As a lead in Integrated Marketing, this role will be focused on aiding our clients to transform their marketing organizations. Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. Participate in both new business development, as well as delivery of services to client engagements. Engage in projects that design and stand up/activate Accenture’s agency services. Lead strategic engagements with clients that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, understanding both industry best practices and client business objectives. By understanding and driving marketing business outcomes, this role would also be a key player in driving and integrating related Accenture Interactive business activity, particularly in marketing operations, data and analytics, content, experience, and commerce/web. Business Development:
Play an active role in identifying, defining and selling the personalization value proposition to new and existing clients. · Attend sales meetings, manage pipeline, shape proposals and support RFP responses for this space.
Lead major digital marketing consultative engagements where Accenture is actively creating, deploying and managing a Client’s digital marketing strategy and roadmap. This may involve architecting the digital marketing strategy, conducting research, building digital marketing campaigns, partnering with ad and marketing technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.
Perform assessments and develop roadmaps to help clients establish and achieve their digital marketing objectives. Perform detailed evaluation of client business environments and the market they sell in, including capabilities and assets, brand aspirations, customer needs, platform assessments, and competitive realities to identify unique market opportunities and threats within the digital space.
Work closely with client representatives, Accenture personnel and partners throughout project to define and review deliverables, meet expectations and address any account concerns.
Foster the development of the team, from active recruitment to the active management of aligned personnel to the operation of internal team meetings.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events. Identify and correlate emerging trends within the digital landscape that Clients can benefit from.
Represent Accenture at industry conferences, presenting thought leadership and the Accenture point of view on personalization and digital marketing. Key Responsibilities:
Developing new operating models for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes.
Lead teams to develop new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand up those transformational changes within their organization
Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and designing roadmaps, organizations and operations to deliver this.
Identifying ineffectiveness and areas of opportunity within a client’s marketing organization and determining strategic implications. Defining detailed plans, inclusive of people, process and technology, to generate improvements
Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a “new way of working”
Engaging with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
Leading and supporting new business opportunities through client relationship development, pitches and RFP responses
Travel - Required Qualifications: Your Experience:
8 years of digital marketing operations experience with one or more of the following:
integrated CRM direct-response data-driven marketing with B2C, B2B or B2B2C organizations 8 years in a leadership capacity defining strategies and plans that improve and grow business outcomes 5 years of experience consulting or defining process/organizational solutions in a business environment working within a digital business, digital agency or consulting · 5 years as a subject matter expert in integrated marketing operations and processes with expertise in designing and understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels · Bachelor’s degree minimum.
Set Yourself Apart:
Strategic skills: strong critical thinker, ability to identify opportunities and architect solutions, and clearly communicate strategic ideas in a clear, simple manner Experience leading and facilitating working sessions, workshops, business development efforts and constructing long term plans for how we develop marketing operating model capabilities and services Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts -- listening to the needs of the customer and transforming it into a solution Proven experience architecting, implementing and managing organizational change Experience designing, developing and implementing marketing process and rolling out new organizational capabilities / teams to generate improved business results Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices Proven track record of growing revenue streams within/at global large-enterprise organizations; experience as part of a business development team Ability to establish and grow long term trusted client relationships over time. Being the “go to” person whom the client trusts Able to collaborate across disciplines, teams and organizational lines Understanding of CRM strategic concepts and services WHERE YOU LIVE: Dallas OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
Opportunities to learn daily through training, assignments and collaboration with experts across the company
Access to leading-edge technology
Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan CALL TO ACTION Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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