Robert Half The Creative Group Communication Specialist in Dallas, Texas
Purpose: The Field Marketing Specialist is responsible for recruiting, training and leading a team of brand ambassadors (known as Foodies) in the planning and execution of initiatives to introduce the brand to communities and college campuses within a designated metro area. The Specialist will work with the ambassadors to adapt national strategies to the local market, activating the brand at events, creating buzz in the community, and driving awareness and traffic for grand openings. Major Activities to Ensure Achievement of Impactful Results: Recruit, train, and supervise a team of client brand ambassadors to drive awareness of our restaurants within metro area and on local college campuses Guide brand ambassadors to implement national field marketing initiatives, tailoring strategies to achieve the greatest impact in the local market Devise original marketing campaigns and events with the goal of increasing excitement around our restaurants Build relationships with local influencers and gatekeepers to facilitate the execution of the brand's marketing activities Identify and support third party events and projects in local market that are reflective of the brand values and business objectives Track and report marketing initiative performance, adjusting strategies in response to trends and feedback from National Field Marketing Manager Partner with National Field Marketing Manager to ensure locally driven strategies are in alignment with national goals
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Equal Opportunity Employer M/F/Disability/Vet
Req ID: 03720-133573
Functional Role: Media Planner
Postal Code: 75230
Requirements: MS Office XP, Market Research