FREEMAN Senior Digital Go To Market Manager - Dallas, TX in Dallas, Texas

Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with more than 70 offices in North America and the United Kingdom, Freeman produces more than 15,000 events annually. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry.


Freeman is seeking a Senior Digital Go To Market Manager to act as a key role in the Digital Product Management group by supporting strategy execution for the development and delivery of key product initiatives within Freeman. This position works closely with the Digital Product Management Team, other stakeholders and external partners to set Go-to-Market strategy, develop messaging, content, and creative direction to ensure success in the promotion of our digital products and services. In addition, this position establishes campaign key performance indicators to measure our Go-to-Market and communications effectiveness. Additional duties include:

  • Functions as a leader and an innovative thinker within the digital product management organization and across cross-functional teams bringing best practices and thought leadership to the group and the organization.

  • Assists in the definition and development of key strategic initiatives to drive education, adoption and utilization of our digital products and services.

  • Works with key stakeholders to establish, measure and provide insight on relevant KPI’s that drive informed business decisions for their areas.

  • Establishes a center of excellence for the Go-to-Market discipline, developing initiatives, programs and best practices to incrementally improve the communication and promotion of our digital products and services.

  • Leverages best in class industry tools to implement and maintain a best in class practice.

  • Perfects the art of story-telling, whether visually or orally to drive education, adoption and utilization of our digital products and services.

  • Simultaneously manages multiple product work streams.

  • Provides management with relevant, concise and timely updates on projects.

  • Leads cross-functional collaboration with stakeholders, customers and team members to define and deliver results.

  • Maintains an understanding of our overall strategy to ensure alignment of resources and effort.

  • Manages relationships with the multiple lines of business and users to maximize opportunities and drive growth.

  • Performs other duties as assigned.


  • In-depth familiarity with Freeman and our customers.

  • 3 + years of experience in product marketing, product management, channel development or marketing communications role for which you can demonstrate familiarity with best in class practices for Go-to-Market and digital product marketing.

  • Creative thinking and the ability to bring creativity out of others.

  • Ability to collaborate with others

  • Ability to develop a vision and execute against it.


  • Experience working with digital agencies


  • Bachelor's Degree


  • Master's Degree

Freeman is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status or any other protected status.

In compliance with the Americans with Disabilities Act Amendment Act, if you have a disability and would like to request an accommodation in order to apply for a position with Freeman, please e-mail Emails should be limited to disability-related assistance only and should not be used for any other inquiries.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.