Tenet Healthcare Manager, Event Marketing in Frisco, Texas
As a part of the Tenet and Catholic Health Initiatives family, Conifer Health Solutions is a leading healthcare business process management services provider working to improve operational performance for more than 600 clients so they can support financial improvement, enhance the patient experience, and drive value-based performance. Through our revenue cycle management at http://coniferhealth.com/revenue-cycle.html , patient communication at http://coniferhealth.com/patient-communications.html s, and value-based care at http://coniferhealth.com/valuebasedcare.html solutions, we empower healthcare decision makers—hospitals, health systems, physicians, self-insured employers, and payers—to better connect every point of care and wellness management. Are you ready to be part of our solutions? Welcome to the company that gives you the resources and incentives to redefine healthcare services, with a competitive benefits package and leadership to take your career to the next step!
At our campus, our purpose at Conifer Health is to provide the foundation for better health – the health of our clients, the communities in which we work and serve, and most importantly each other. That is why we will be tobacco-free, meaning there will be no designated smoking areas or use of any tobacco, nicotine or smoking products on the premises.
The Marketing Events Manager is responsible for directing multiple, simultaneous internal and external brand experiences and events on time and within budget. As a key team member, the Marketing Events Manager works with marketing directors sales, client delivery and HR partners to develop a companywide event and sponsorship strategy and manage all aspects of internal and external corporate events (conferences, field events, trade shows, networking, etc) while working closely with many cross-functional teams.
These events represent a significant investment for marketing supporting thought leadership, lead generation and a projection of the Conifer Health brand. The Event Manager will draw on diverse skills and direct experience to manage all elements of an event, from strategic conception through planning and execution, creating a memorable experience and ensuring success and customer satisfaction at every level.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Include the following. Others may be assigned
Industry Event & Sponsorship Management
Develop relationships with key industry organizations to develop an annual event strategy that incorporates Sponsorships, Professional Conferences and Trade Show (Exhibits), as well as related organizational membership benefits to drive awareness and generate leads. Responsibilities include:
Manage the tactical implementation of each event; Work closely with cross functional internal teams to develop event project strategy and plans; Look for connections to other projects and recommend simplification and integration points; Communicate status to project stakeholders.
Ensure alignment of other resources and materials to support events including presentations, printed collateral material, promotional items, registration packets, staff uniforms, etc. Coordinate invitation of any executives, special guests, speakers, or VIPs to the site.
Drive the process behind all event operations; including exhibit assets, technology and logistic requirements, labor management, booth space selection, shipping, promotions
Develop company attendee list, booth staffing schedules, and travel arrangements. Develop, train and manage necessary teams and staff to fulfill event responsibilities.
Achieve attendance and revenue objectives and measure post-event ROI, including a final written analysis of show ROI to determine show quality and future participation, as well as budget management.
Corporate Event & Sponsorship Management
Work in concert with cross-functional departments to develop and manage a nationwide corporate events strategy, ensuring a consistent and brand-compliant experience for executives, sales, client delivery and human resources. Responsibilities include:
Develop and maintain a corporate wide event calendar which consists of sales meetings, trade shows, corporate special events, quarterly meetings, executive offsite functions, board meetings, brand specific offsite events, enterprise group functions and other event related activities.
Work closely with cross functional internal teams to develop event project strategy and plans, identifying requirements, dependencies and building timelines to manage to deadlines. Look for connections to other projects and recommend simplification and integration points.
Manage Conifer’s sponsorship program, including the budget approval process and then develop the related strategy to maximize Conifer’s sponsorship benefitsManage Conifer-hosted events, including client meetings/conferences and related networking events.
KNOWLEDGE, SKILLS, ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Demonstrated ability in experiential marketing, including event strategy and execution
Ability to work with conference and event stakeholders, including executives, product and sales teams, and individuals in senior positions with clients and prospects.
Knowledge of exhibit industry rules and requirements, including various union policies, show regulations and related services;
Ability to multi-task and work in a fast paced environment and successfully meet multiple deadlines.
Great interpersonal skills, team player and demonstrated, strong communications skills.
Ability to track and monitor projects, including budget and deadline.
Proficiency in MS Office applications.
Knowledge of marketing and public relations practices and principles.
Experience supporting integrated marketing campaigns using CRM and automation technology
Ability to work autonomously, proactive and self-directed
Strong written and verbal communications skills
Demonstrated ability to work in a team environment that requires quick turnaround and quality output
EDUCATION / EXPERIENCE
Include minimum education, technical training, and/or experience preferred to perform the job.
7-10 years actively managing B2B brand experiences and events (trade shows, networking, etc…)
Demonstrated experience managing complex, high-profile events involving senior management
Healthcare industry experience a plus, but not required
Bachelor’s in Marketing/related field or equivalent experience/certification in event strategy and management
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to work in sitting position, use computer and answer telephone
Ability to travel 25%
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Office Work Environment
Job: Conifer Health Solutions
Organization: 238-Conifer - Frisco, TX
Title: Manager, Event Marketing
Requisition ID: 1705033971