AmerisourceBergen Corporation Marketing Content Writer in FRISCO, Texas
Title: Marketing Content Writer Location: United States-Texas-Frisco Job Number: 00001FS5
The Marketing Communication Specialist will report to the Director of Marketing and assists with US Bioservices’ content marketing efforts by writing and editing a wide range of deliverables targeting physicians, payers and pharmaceutical manufacturers. These deliverables, such as case studies, website updates, multimedia scripting, sales collateral, and presentations, involve research-based writing and working in partnership with our Clinical Committee and Clinical Analytics and Operations teams.
PRIMARY DUTIES AND RESPONSIBILITIES:
Participate in content planning meetings and make recommendations for new content that is relevant and valuable to B2B target audiences. Write content for a range of Marketing deliverables used in traditional and digital channels, specifically including research-based content that may describe patient care, pharmacy processes and clinical outcomes. Research and stay informed of competitor marketing efforts and pharmaceutical industry topics and ensure market relevance of content deliverables. Work on “quick turn” content deliverables that are rapidly produced along with long-term projects that may involve collaboration with one or more business units within AmerisourceBergen. In partnership with the Marketing Graphic Designer, create content that organizes and simplifies complex subject matter. Generate new ideas and innovative approaches for Marketing content, while also supporting content development for structured deliverables with less flexibility. Develop working knowledge of other AmerisourceBergen business units’ service offerings that integrate with US Bioservices’ offerings. Thoroughly research topics and partner with clinical teams and other business units to identify and leverage data relevant to the topic. Understand and incorporate new business development strategies and value propositions into Marketing content. Take ownership of deliverables and meet writing deadlines by effectively managing the deliverable lifecycle, including review and approval cycles with peer editors, internal business owners, Legal and Regulatory Affairs. Effectively communicate the status of deliverables to peers and leadership within the Marketing team, including task updates in project tracking software. Edit copy produced by external and internal contributors, including peers on the Marketing team. Work collaboratively with AmerisourceBergen Corporate Marketing team members for enterprise-wide or cross-business unit efforts. Create high-quality content that conveys information in an engaging and concise manner that stylistically supports the AmerisourceBergen brand. Qualifications: EXPERIENCE AND EDUCATIONAL REQUIREMENTS:
Bachelor’s Degree or equivalent post-secondary education in English, Journalism, Communications or related field Minimum 5-7 years of experience writing in a corporate setting, preferably within the pharmaceutical / biotechnology / healthcare industry 3 years of experience producing research-based content, preferably case studies within the pharmaceutical / biotechnology / healthcare industry Experience working collaboratively with Graphic Designers; experience working with clinical experts and/or data analysts to develop content is a plus Experience with collaboration tools such as SharePoint or WorkZone Advanced knowledge of Microsoft Office, particularly Word and PowerPoint
MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:
Outstanding writing skills with a proven track record in research-based writing Knowledge of leading style guide standards and rules Analytical/critical-thinking skills for understanding complex solutions while defining them in succinct, persuasive written responses Ability to work within a fast-paced, deadline-driven, and complex environment, proactively seeking guidance on complex tasks, as needed Ability to perform effectively under pressure and to practice strong organizational skills when faced with multiple, time-sensitive priorities Strong interpersonal and communications skills, with experience working as part of a team to complete complex and time-sensitive projects
The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
The noise level in the work environment is generally quiet.
PHYSICAL AND MENTAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
Sedentary physical activity requiring reaching, sifting, lifting, finger dexterity, grasping, feeling, repetitive motions, talking and hearing. Visual requirement is for close vision, distance vision, peripheral vision and ability to adjust focus. 75% or more time is spent looking directly at a computer. Associate is frequently required to stand, walk (or otherwise be mobile). Ability to deal with stressful situations as they arise.
Job: Administrative Jobs