American Airlines Analyst/Senior Analyst Loyalty & Product Marketing in Ft Worth, Texas

Analyst/Senior Analyst Loyalty & Product Marketing

Date: Oct 14, 2016

Location: Ft Worth, TX, US

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Additional Locations: None

Requisition ID: 1543

Job Description

Responsible for building global marketing and communications plans for the AAdvantage loyalty program and all airline business units including onboard products, food & beverage, airports, lounges, elite services and more.

Builds strong relationships with business units, and develops integrated campaigns that drive awareness and demand. Assists in developing creative strategies and assets to most effectively communicate key messages and inspire customers to act. Coordinates placements in relevant channels, including emerging media and paid channels, to maximize reach and performance. Analyzes historic channel and product performance, and identifies new opportunities for revenue growth.

Job Qualifications

  • Education: Bachelor’s degree with an emphasis in marketing, advertising or communications preferred

  • Experience: 3-6 years of marketing experience preferred

Knowledge & Skills

  • Solid understanding of marketing techniques and strategies

  • Must be able to develop and present recommended communication strategies

  • Ability to network and build strong relationships with various internal stakeholders

  • Must be able to operate within a team environment, interact effectively across departments and with all levels of management

  • Excellent interpersonal, oral and written communication skills required, copywriting skills are a plus

  • Can identify and assist with the development of creative marketing solutions , c reative skills are preferred ​

  • High level of initiative and strong organizational skills required

  • Able to handle large workload and changing priorities with limited direction and ease

  • Able to work on multiple tasks simultaneously under tight deadlines

  • Advanced skills in Microsoft PowerPoint, Excel, and Word desired

Additional Locations: None

Requisition ID: 1543

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment: Product Marketing, Advertising, Marketing