American Airlines Digital Copywriter in Ft Worth, Texas

Digital Copywriter

Date: Oct 12, 2016

Location: Ft Worth, TX, US

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Additional Locations: None

Requisition ID: 1411

Job Description

The Digital Content team enhances our customers’ web and mobile web experience by delivering clear and concise content on our global customer facing websites. Our ideal Digital Copywriter:

  • Is passionate about words

  • Finds no shame in issuing grammar citations on social media

  • Takes personal pride in expertly crafted content

  • Excels at real word games like Scrabble and Boggle

  • Is well-versed in how (and how not) to write for the web

  • Most importantly – the perfect candidate is able to deliver creative solutions based on analytics and the needs of our customers. When necessary, they aren’t afraid to take a stand to ensure has the best content in the industry.

Sound like you? Apply and let’s talk

What you’ll do

  • Create compelling content for American Airlines customer facing websites with clear messages and structure

  • Engage contributors to re-write existing copy to meet our web standards

  • Break policy-heavy content down into content that’s easy to understand

  • Maintain our tone of voice across our site

  • Work closely with international teams to deliver global content

  • Follow SEO and Accessibility best practices

  • Use web analytics to evaluate what works and what doesn’t

  • Work in a CMS using pre-defined templates

Job Qualifications

What you need

  • A bachelor’s degree in Journalism, Communications or English is required

  • A minimum 3 years web writing experience for a major brand with a high traffic website

  • Knowledge and understanding of web principles such as SEO, Accessibility, Analytics and Information Architecture

  • Excellent presentation and public speaking skills with the ability to clearly express ideas and overcome objections

  • All other standard job requirements like the ability to work quickly and efficiently, on a team and individually, etc.

Makes you stand out

  • Working knowledge of content strategy

  • Experience working with a content management system

  • Project management experience within a marketing or digital environment

  • Bilingual, a plus, not necessary

  • Travel industry experience desired but not required

Additional Locations: None

Requisition ID: 1411

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment: Content Strategy, Project Manager, SEO, Marketing, Technology