American Airlines Specialist, Customer Communications in Ft Worth, Texas

Specialist, Customer Communications

Date: Oct 4, 2016

Location: Ft Worth, TX, US

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Additional Locations: None

Job Level: 3-4

Job Description

Ready to tell the story of the world’s largest airline? The Integrated Marketing team is seeking a creative copywriter and communications guru to join the group. In this position, you will:

  • Write clear, persuasive, creative copy, consistent with the company's tone and style.

  • Edit and revise content based on feedback from marketing strategy, business units and senior leadership.

  • Proofread copy for spelling and grammar, and establish whether tone is fitting with the American Airlines voice.

  • Lead copywriting efforts for several campaigns at once, sometimes under pressure and with tight deadlines.

  • Work individually and with team to understand marketing campaign goals and support marketing production/produce promotional assets.

  • Work closely with in-house Creative Services team to execute marketing campaigns.

  • Coordinate with business units to develop communications/messages for a variety of audiences including but not limited to direct consumers, travel agents, sales support, etc.

  • In conjunction with Customer Loyalty and Insights and E-mail Marketing, undertake and analyze customer research and make recommendations to support improvements in communications strategy and messaging.

  • Execute tactical plans that support integrated marketing strategies. Tactics may include promotions, sponsorships, advertising, events and/or communications.

  • Work with the Corporate Communications during crises and drills to provide additional support.

Job Qualifications

  • A minimum of a BA/BS required, preferably in English, Mass Communications or Advertising.

  • At least three to four years of communications or copywriting experience.

  • Knowledge of AP style.

  • Excellent analytical and verbal/written communication skills.

  • Able to work independently and as part of a team.

  • Strong internal and external customer focus.

  • Strong project-management skills; extremely well-organized and detail-oriented; able to work on multiple tasks simultaneously under tight deadlines.

Additional Qualifications

Additional Locations: None

Job Level: 3-4

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment: Communications, Marketing Communications, Corporate Communications, Advertising, Sales Support, Marketing, Sales