Cepheid Instrument Sales Specialist in Houston, Texas

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Instrument Specialist Job Summary:

The successful sales representative will be able to drive a highly complex, multi-departmental sale within existing and non-Cepheid accounts at hospital laboratories. From the introduction of new diagnostic concepts through closure and implementation, he/she will work with physicians, the laboratory, infection control, quality assurance, executive staff members, and others, to develop needs, gain consensus, and close new business.


  • Sales Territory includes: South Texas including Austin, Houston, San Antonio and El Paso; Southern New Mexico; Southern Arizona including Phoenix. Sales rep preferably lives in: Houston, Austin or San Antonio, TX Sales rep must live in major metro area within territory with easy access to an airport.

  • Achieve sales goals.

  • Prospect, develop leads, manage sales cycles, and close business in hospitals where Cepheid does not currently have any business.

  • Assist with instrument sales within customer accounts at the request of the Territory Sales Executive.

  • Develop a clear understanding of all Cepheid products as well as competitor’s products.

  • Create demand from physicians and other healthcare providers for new diagnostic methods.

  • Develop and implement sales strategies in conjunction with internal support personnel.

  • Develop and present detailed business case justifications to C-suite executives.

  • Develop champions of Cepheid’s products at all levels of a healthcare facility.

  • Conduct product demonstrations.

  • Coordinate Cepheid resource utilization within the prospective account including, Territory Sales Executives, Corporate Account Managers, Systems & Solutions Specialists, Marketing, Field Service Engineers, Field Technical Support, In-house Tech Support, etc.as needed.

  • Host and assist in trade shows.

  • Manage customer data in the company database.

  • Develop and deliver presentations and proposals.

Required Knowledge, Skills, and Abilities:

  • 5+ years hospital related sales experience, preferably within the laboratory.

  • Bachelor's degree or equivalent industry-related experience is required.

  • Strong track record of success creating demand for new, premium products.

  • Expertise with complex, multi-departmental hospital sales.

  • Demonstrated success selling capital equipment and reagents/consumables.

  • Existing contacts and experience with customer base within territory.

  • Experience in networking with key opinion leaders.

  • Strong oral, written, communication, demonstration, and presentation skills.

  • Experience selling to physicians and hospital administration.

  • Ability to travel 60-75% of the time.

  • Skilled in Microsoft Word, Excel, PowerPoint applications.

  • Skilled using a CRM applications such as Salesforce.com or Microsoft CRM.

Cepheid is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

Over a decade ago, Cepheid set the standard for innovation in automated molecular diagnostics with our first system and we’ve never looked back. And now, even with the largest installed base of any molecular platform, Cepheid is constantly innovating and evolving our capabilities. Our technology has been heralded as game-changing by healthcare leaders world-wide. We envision a better way for clinical institutions of any size, from small medical clinics to high-volume reference laboratories and major hospitals, to access the power of molecular diagnostics. Our GeneXpert® System delivers fast, scalable, and accurate diagnostic results while our expanding Xpert® test menu spans multiple clinical applications such as healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology. Make a difference in healthcare and join us on this mission! For more details, please visit us at www.cepheid.com at http://www.cepheid.com/us/ .