BBVA Compass Loyalty Manager in HOUSTON, Texas

More information about this job


The Role

At BBVA Compass, Loyalty managers develop and implement strategies and new loyalty services for Card Products. This position will also be responsible for managing the development, design, promotion, pricing and launch of the new loyalty services as well as Loyalty Vendors relationship management and monitoring.

Essential Functions

  1. Strategy development for strategic loyalty and marketing plans.

  2. Project management to effect strategy.

  3. Tracks, analyzes and evaluates marketing campaigns; assesses effectiveness and profitability.

  4. Assists with development of new products and services; serves as team leader on assigned projects.

  5. Builds business case for new products and marketing programs.

  6. Interacts with other departments as necessary to develop, implement and coordinate marketing functions corporate wide.

  7. Coordinates loyalty and marketing functions with external vendors.

  8. Perform financial analysis for loyalty and marketing programs.

  9. Conduct competitive analysis.

  10. Communicate with senior management and the field.

  11. Responsible for strict adherence to all compliance and regulatory requirements as well as department policies and procedures.


Required Qualifications

  1. Bachelor’s Degree in Marketing, Business or Engineering or the equivalent professional experience.

  2. A minimum of one year of marketing, program management or product development experience is required for this position; additional experience is required for progressive levels within the job family.

  3. Demonstrates the ability to identify customer needs and recommend solutions confidently.

  4. Must possess excellent interpersonal and customer experience qualities.

  5. Must be detail oriented and able to multi-task, organize and prioritize issues.

  6. Must have persuasive communication skills, both written and verbal.

  7. Must have string analytical thinking skills.

Preferred Qualifications

  1. Master’s Degree, MBA or MSc.

  2. Experience in loyalty and/or cards and payments is preferred.

  3. Technical background on cards and payment

  4. Digital channel management experience

Job ID 2016-99869





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