Citi DB Marketing Analyst 3 in Irving, Texas

  • Primary Location: United States,Texas,Irving

  • Other Location: United States,Delaware,Wilmington; United States,New York,Long Island City

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 25 % of the Time

  • Job ID: 16060389


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi’s Mission and Value Proposition at explains what we do and Citi Leadership Standards at explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

Position Overview

Citi Associate to join the Acquisitions campaign management team focused on delivery of targeted offers supporting both Brand and Co-Brand products.Position will manage special project requirements, marketing package development, waterfall evaluation and manage and implement offer optimization via Marketswitch Optimization.The Database Marketing Analyst will also provide insight-driven recommendations to enhance strategies and drive synergies across the organization, and will work with the Marketing Information Management team to evaluate and scope out desired marketing initiatives and determine testing and/or sizing of campaign initiatives. Position is responsible for working closely with Senior Management/Director/Supervisors on all group level recommendations.

Key Responsibilities

Organizational Scope, Accountability & Strategic Leadership

·Manages multiple campaigns across channel supporting both Brand & Co-Brand products

·Educate marketing partners on new toolsets, and help develop and implement best-in-class campaign strategies.

·Provide insight driven recommendations to enhance strategies and drive synergies across the organization.


·Working knowledge of Acquisitions marketing programs and techniques.

·Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.

·Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

Influence / Collaboration

·Interacts with cross-functional areas at the Functional Specialty level.

·Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.

·Oversee List Processing Vendor team to support successful campaign execution.

Judgment / Decision Making

·Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.

·Works with considerable latitude for decision making in setting priorities under area of responsibility.

·Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.



·3-5 years of experience in database marketing role, preferably in financial services

·3-5 years strategic business analysis; aptitude in displaying and communicating data analysis and results

·Experience with Direct marketing of credit card offers preferred.Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.

·Experience with merchant or 3 rd party marketing preferred.

·Experience with digital marketing and vendor management preferred.

·Acumen working in a technical environment to solve business related problems.SQL & SAS experience required.

·Experience analyzing marketing efforts and making recommendations for continual improvement

·Optimization experience a plus – Marketswitch experience preferred


·Strong leadership and prioritization skills; Willingness to share knowledge and collaborate with team members to achieve project goals Motivates and empowers others to reach organizational goals

·Ability to partner with internal Marketing, Risk and Decision Management colleagues to develop new customer centric marketing strategies and targeting opportunities

·Ability to create new and imaginative approaches to marketing strategies; Ability to identify fresh approaches to marketing processes and technology, and shows a willingness to question traditional assumptions

·Strong communication and interpersonal skills, both with technical and business constituents Strong consultative and problem solving skills

·Ability to present technical/analytical information to non-technical audiences

·Proven ability to work cross-functionally within an organization to accomplish objectives

·Ability to use appropriate interpersonal and communication skills to gain acceptance of ideas and action plans

·Ability to work independently, with strong follow-through, capable of owning and managing projects from end-to-end