Citi Omni Channel Program Manger in Irving, Texas

  • Primary Location: United States,Texas,Irving

  • Other Location: United States,Delaware,Wilmington; United States,New York,Long Island City

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 10 % of the Time

  • Job ID: 16065450


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi’s Mission and Value Proposition at explains what we do and Citi Leadership Standards at explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

Business Overview

For the past 200 years at Citi, we have a drive to help clients move from ambition to achievement. Our company has been one of the foundational components of today’s modern financial infrastructure—this gives us a level of unmatched expertise in tackling the world’s most complex challenges and connecting across capabilities to enable lasting progress for our clients.

We attract and nurture local talent from all over the world, ensuring our people are both deeply attuned to regional needs but also bring a global mindset to help clients, communities and nations move forward. Our culture is fueled by men and women with the passion to push beyond borders and boundaries, and the wisdom and courage to do what’s right.

The Customer & Digital Experience (CDE) Team is the foremost customer advocate within the Global Consumer Bank at Citi. We harness the full power of our people, data, and resources to maximize prospect & customer engagement in support of our strategic priorities. Our global team is responsible for driving all aspects of customer experience, targeting and engagement across the franchise. We take a disciplined, data-driven approach to enhancing the customer experience across the full lifecycle, with digital and mobile as priority channels for acquisition, servicing and engagement. We are focused on delivering sustained, long-term business benefit to the Global Consumer Bank by accelerating our progress towards being an industry-leading digital bank.

Position Overview

The Omni-channel Program Manager will be a key point of contact within the CitiCards Customer and Digital Experience organization as Citi continues to transform into a customer-centered, multi-channel marketing organization. The Omni-channel Program Manager will focus on the successful implementation of Omni-Channel initiatives by defining, designing, executing and reporting on multi-channel marketing programs to support key business objectives and drive performance.

Key Responsibilities

·Partner with multiple project teams (Marketing, Customer Experience, etc.) to identify parameters for various initiatives

·Work with channel managers to plan/develop omni-channel programs and testing strategies that drive performance/business objectives

·Hone technical expertise to communicate complex ideas in easily understandable ways to a variety of levels (sponsors, stakeholders and business partners)

·Ensure sound execution of the omni-channel programs and any required supporting capabilities

·Report and quantify the business impact of the programs developed/tested and enhance measurement over time

·Own and coordinate assigned marketing projects/efforts

·Lead the development of the seasonal/annual planning process resulting in omni-channel plans that can be executed to drive performance

·Build long lasting relationships with internal customers and stakeholders

·Manage multiple complex projects and ensure key milestones, budgets, and deadlines are met

·Own and maintain implementation & communication plans related to omni-channel initiatives and ensure execution & coordination of key messages to deliver high-quality direction for end user marketing


·Bachelor’s degree required

·Minimum 5-7 years CRM/database marketing experience

·Minimum 5-7 years relevant experience with digital/omni-channelmarketing programs, audience management, campaign development or related experience in ad tech

·Proficiency in identity management and cross device reach and/or addressable media

·Strong understanding of (and experience with) the digital marketing ecosystem, specifically expertise with DSP, DMP, display media, onsite campaign management and optimization and testing tools (i.e. Optimizely, X+1, Oracle Maxymizer)

·Knowledge and understanding of ad operations and tagging, including campaign tracking and reporting requirements test and learn strategies with analytical ability to evaluate and report on information.

·Experience managing and leveraging an ESP for email deployment

·Conversant with current marketing technology trends, tools, vendors, and solutions

·A high-energy disposition combined with the ability to successfully manage multiple initiatives simultaneously

·Ability to operate successfully in a remote office and effectively leverage team members in other global geographies

·Strong quantitative and analytical skills, with expertise in online targeting

·Ability to navigate ambiguous environments and rapidly changing business needs

·Ability to build partnerships across the organization to drive for results

·Vendor management and oversight experience

·Solid project management skills with ability manage multiple small to large projects in a cross-functional environment

·Excellent oral and written communication skills