Citi Senior Analyst – Perf. Analytics USRBM Decision Mgmt. in Irving, Texas
Primary Location: United States,Texas,Irving
Other Location: United States,Connecticut,Stamford; United States,New York,Long Island City; United States,Missouri,O'fallon
Education: Master's Degree
Job Function: Decision Management
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 16066614
Required Analytics support for Citi Mortgage Programs including both Measurement and Results Optimization (Test and Learn). Partnering with Marketing, Sales and Finance Teams to provide strategy and insights on Marketing Campaigns. In addition to providing strategic inputs, this individual will be responsible for creating monthly reports and financial forecasts.
Analyze impact of various marketing campaigns, monitor performance, identify fluctuations in customer behavior and identify impact on revenue.
Drive the development and evaluation of marketing campaigns, by evaluating past programs and current portfolio trends.
Work with the marketing / sales teams to size populations for future programs and supply P&L models that support business cases for executing campaigns and determine appropriate customer targeting
This position requires strong analytical, business strategy and leadership skills. Key qualifications include:
Master’s Degree in quantitative areas (Statistics, Math, Operations Research, Economics, or other related field)
Strong track record of analytics innovation and new solution development
Minimum of 5-8 years of experience developing and implementing analytical strategies (model and non-model based targeting, segmentation, and customer research) in the financial services industry
Working knowledge of SAS and R; other statistical and data management software knowledge a plus.
Previous experience working with large volumes of data
Strong organization and communication skills. Ability to communicate analytic results to non-technical partners.
Must be independent, comfortable in a fast-paced environment.
Disclaimer - The information listed within this description summary is intended to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive account of all the responsibilities, and/or minimum qualifications required of an employee assigned to this position.