Cisco Digital and Content Marketing Manager in Offsite, Texas
Additional Location(s) or Information: Anywhere US, remote Job Category: Marketing Level of Experience: Experienced - Non Manager Requisition #: R1019910
Description: What You'll Do You will co-develop and manage a digital content strategy that follows the brand campaign editorial calendar and social strategy. You will test and learn, iterate, and adapt content to help maintain fresh compelling stories, tools, data, and videos.You will turn insights into action to continuously improve and create digital content success for Cisco brand campaign.
You will partner with the digital team to: •Create a digital dashboard for the brand campaign.
•Develop, review and continuously improve how we test and measure the performance of executed content.
•Deliver weekly metrics reporting with in-depth assessment and actionable recommendations.
•Navigate priorities and drive a coherent plan with demonstrable results is critical to the success of this role.
•Work with lead brand storyteller to create digital content aligned to personas and journeys.
•Analyze and develop differentiation against competitors and benchmark companies.
•Work within the brand team and with the digital team, agencies, topic teams and regional leadership team to meet schedules for digital content execution
Who You'll Work With We are stewards of the Cisco brand. Our role and purpose is to inspire people to prefer, choose and advocate Cisco. Our vision is to be an innovative leader in real-time, personalized marketing and communications. We see every interaction that people have with our company as an opportunity to engage and help our customers. So, we define the look, feel, even sound of Cisco, and help our employees fulfill our brand promise. We create marketing programs and campaigns that create demand and drive sales. And we find new ways to bring awareness of our brand to the world. We’re responsible for brand strategy, governance, experience, advertising, media, global sponsorships, and the Cisco store.
Our team works closely with key internal stakeholders - the primary ones being the global marketing leaders, regional/theater marketing leaders and the global and regional sales & engineering leaders.
Who You Are You are metrics-focused, digital marketer with exceptional communication, strategy, and execution skills. You have a keen awareness and literacy of the latest marketing trends and the role of brand content to drive results. You have experience developing insights that lead to action and content improvement. You are analytical with a natural curiosity to measure, test, learn and iterate in order to get the best content results possible. You have excellent organization and project management skills and can work with a high level autonomy.
Our minimum requirements for this role are: • Bachelor's degree in marketing, business, communications, or relevant field of study, MBA strongly preferred • 5+ years of digital marketing experience • Experience managing and developing content and development timelines.
• Ability to collaborate, lead and work under pressure in a fast-paced matrix organization • Experienced in all stages of creating a successful content campaign i.e. planning, strategy, execution and distribution and measurement.
Additional desired skills are: • Familiarity with Eloqua and Gainsight digital platforms.
• Comfortable collaborating with global/regional/local colleagues as part of a physical or virtual team • Actively self-develop for continuous improvement and self-motivated and has the ability to motivate and influence others • Excellent understanding of the global community with a demonstrated ability to work across cultures.
Why Cisco We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.
We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.
We Are Cisco.
Job Type: Experienced Opportunity Category: *None
Digital and Content Marketing Manager Offsite TX US R1019910-en_US