Raising Cane's Associate Brand Manager in Plano, Texas
Associate Brand Manager
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The Associate Brand Manager is responsible for the development of system wide, regional and Restaurant level campaigns (off-line creative components). He/she must work towards aligning Cane’s vision with all Marketing initiatives. The Associate Brand Manager must always portray Cane’s Culture and values to the community. He/she is responsible for acting as a brand guardian to ensure brand consistency.
Development of Brand Campaigns & Active Community Involvement Marketing Programs (System Wide & Regional): Develop objectives, spearhead programs across cross functional teams, and aid in the development and communication of training materials. Collaborate with Creative Services on creative development and in-Restaurant execution.
Analysis: Responsible for on-going analysis supporting brand initiatives. Use brand, industry, and consumer data to identify business opportunities, as well as to develop strategic recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications.
Internal Communication: This role will act as the key liaison between the Brand Marketing team and Restaurant Marketing teams. The candidate will consistently communicate brand objectives and plans and work with cross functional team to implement programs that drive growth, and will be responsible for measuring and reporting on the success of those programs.
Innovation & Creativity: Generates new and innovative ideas to support brand vibrancy and move the brand forward
Insight Development: Partner with Consumer Insights team to translate insights into actionable, consumer-driven marketing plans. Understand and communicate the brand's unique selling points. Leverage existing consumer research tools to identify trends in Consumer behavior and capture opportunities. Monitor the short and long term health of the brand by translating results into action plans.
Timeline Management: Responsible for developing and maintaining the production timeline for all campaign related initiatives.
General Duties: Assists in the development and execution of all brand initiatives, ensures cross functional department involvement in development process and adjusts as needed. Assist in the preparation and presentation of requested operation meetings &/or to franchisees when needed.
Bachelor’s Degree in Marketing required, graduate degree in Marketing, Business Administration or related field preferred.
5+ years of experience in restaurant industry as it relates to Advertising and Marketing with Bachelors and 3+ years with MBA
Marketing analytical experience a plus.
Experience managing agencies a plus.
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.
Aligns with Cane’s culture
Has excellent interpersonal and communication skills
Ability to multi-task
Ability to work under deadlines
Ability to think analytically
Experience in management of brand marketing in restaurant industry
Ability to recognize problems and problem solve
Ability to set goals and convert plans into action
Ability to prioritize tasks and manage time
Organized and able to manage multiple priorities
Flexibility and capability to deal with constant change