Dr Pepper Snapple Group Sr Brand Manager – Diet Dr Pepper, Crush in Plano, Texas
Sr Brand Manager – Diet Dr Pepper & Crush
Join the team at Dr Pepper Snapple Group and make a difference by pursuing everything that you do with the determination that sets us apart from our competitors. Driving for results leads to recognition and personal growth within the company, helping us to achieve our goal to “Be the Best Beverage Business in the Americas”. The success that comes from within each of us is recognized and creates opportunities for your growth in the organization.
The Sr Marketing Brand Manager is responsible defining strategies by understanding the consumer and business insights that drives relevance and loyalty to our brands. This particular position is part of the team that manages the company’s flagship brand: *Diet Dr Pepper*, while also having responsibility for our popular *Crush* brand.
Strategy: Lead development of long term brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix. Drive organizational and customer engagement, alignment and passion for brand strategy and annual plans.
Insight Development: Work with Market Research to develop consumer insights through internal, external, primary and secondary data sources. Translate insights into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers and consumers.
Business Results and Opportunity Identification: Analyze business results to ensure strategies are working and objectives are being realized.
Innovation: Lead cross-functional teams in extension and renovation innovation efforts.
Project Management and Execution : Manage all brand projects including, but not limited to, advertising, merchandising, promotions, and innovation. Lead development of creative briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications.
Budgeting: Own and actively manage brand marketing budget, cross-functional alignment, and end-of-year budget performance. Coordinate with Finance to research and adjust inappropriate budget entries.
Skills & Capability Development: Coach, develop and manage Associate Brand Manager. Develop objectives, provide coaching, feedback, and guidance, and develop personal development and training plans.
· Must have *MBA* or related Master’s degree
· 5 years of brand marketing/brand management experience
· 5 years of progressive consumer marketing experience
· 3 years of CPG/Beverage experience
Dr Pepper Snapple Group, Inc. (NYSE: DPS) Is one of North America’s leading refreshment beverage companies, manufacturing, bottling and distributing more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages.
With a brand heritage spanning more than 200 years, the DPS portfolio includes some of the most recognized beverages in the Americas. More than 75 percent of the company’s overall volume is from brands that are either #1 or #2 in their flavor categories. In addition to its flagship Dr Pepper and Snapple brands, the DPS portfolio includes 7UP, Mott’s, A&W, Sunkist soda, Hawaiian Punch, Canada Dry, Schweppes, RC Cola, Diet Rite, Squirt, Penafiel, Yoo-hoo, Rose’s, Clamato, Mr & Mrs T and other well- known consumer favorites.
Dr Pepper Snapple Group is an equal opportunity employer and affirmatively seeks diversity in its workforce. Dr Pepper Snapple Group recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. Equal Opportunity Employer. Minorities/Females/Protected Veterans/ Disabled
Title: Sr Brand Manager – Diet Dr Pepper, Crush
Requisition ID: 1615000