Dell Global Marketing Strategist - Small Business - Round Rock, TX in Round Rock, Texas
Dell is seeking a global marketing strategist with a strong background in developing innovative and integrated brand strategies targeting small businesses.
The global marketing strategist will help to set the overall marketing priorities, spend planning guidelines and strategic framework for advertising and marketing campaigns for Small Business working on a yearly, as well as quarterly planning process. The strategist will leverage research studies, insights market information and business performance within priority countries to establish and define campaigns for the year as well as define the communications goals and objectives, target audience, message and tone in which the campaign should be delivered.
This strategist will work with cross functional global teams to define the marketing strategy and priorities that adds value to our business, enable regional marketing teams and inspires our creative teams and help to create marketing activations that delivers results as well as breakthrough performance.
Main duties may include:
**establishing Small Business marketing priorities
**define strategy and guidelines for annual marcom spend planning for all priority countries
**working to establish campaign goals and objectives
**mapping yearlong customer journeys based on marketing programs and campaign activity
**analyzing existing data, market reports, trends and customer research projects
**briefing the creative team, allowing them to create an effective and well-targeted proposition for the client
**presenting ideas and conclusions to stakeholders
**organizing and attending focus groups to do qualitative research
**monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary analyzing the results.
**8 years of relevant organizational experience
**Experience creating strategic marketing plans
**Experience in budgeting and spend planning
**Experience leading cross-functional teams
**Ability to prioritize and manage work to critical project timelines in a fast-paced environment
Why work with us? - Life at Dell means collaborating with dedicated professionals with a passion for technology. - When we see something that could be improved, we get to work inventing the solution. - Our people demonstrate our winning culture through positive and meaningful relationships. - We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential. - Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
Dell is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics.
Come join us. For more information, visit us on the web at www.dell.com/careers.
Job: *Marketing Communications
Organization: *Client Solutions
Title: Global Marketing Strategist - Small Business - Round Rock, TX
Location: TX-Round Rock
Requisition ID: 16000SPO