Dell Consumer and Small Business Targeting Team – Campaign Analyst, Advisor in Austin, Texas

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Campaign Analyst on our Consumer and Small Business Targeting Team team in Austin, TX .

As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

Responsibilities:

Interface with a region or segment, provide analytical and targeting support. Analyze and interpret Audience requests from the Business. Deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. Utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple Marketing campaigns.

  • Analyze business requests, provide assessments of required attributes for selection

  • Document business requirements to produce meaningful insights and audiences that improve campaign performance; Create and distributes both routine and complex ad-hoc Audience-related reports

  • Ensure Compliance processes are followed, audit & control Audience lists

  • Coordinate requests with key stakeholders, articulate requirements to enhance available data sets

  • Deliver audiences to the Business or vendors in a timely manner, work towards meeting and exceeding SLAs

  • Review that Regions have the right modeling and analytic solutions associated with their contact strategy

Requirements:

  • Ability to build and maintain procedures for audience data analysis and extraction

  • Willingness to learn new tools. These include (but not limited to) Tableau, SQL, Marketing Automation platforms

  • Generate routine and ad hoc reports, graphs, and presentations

  • In collaboration with others, interpret data and develop recommendations based on findings

  • Work closely with program managers in meeting their data needs and understanding the data requirements

  • 2 to 3 years of proven experience in data Analytics

  • Strong communication & collaboration skills

  • Experience analyzing Marketing vehicle or campaign performance, optimizing customer experience

  • Experience championing process improvements, best practices and knowledge sharing within the organization as it pertains to business intelligence, analytics and data integration capabilities

Desirable Requirements:

  • Experience in global or remote Services/Business support type of environment

Benefits

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .