Whole Foods Market Customer Strategist in Austin, Texas
Job DescriptionWhole Foods Market has launched Prime at Whole Foods Market – an innovative loyalty program that allows us to identify, understand and connect with Prime members who shop at Whole Foods Market. The Customer Strategist will obsess over the Whole Foods Market customer, constantly striving to develop and build their relationship with shoppers. The Customer Strategist will put the needs of the customer first while being mindful of the needs of the business, aiming to create win/win opportunities for all.The Customer Relationship Marketing (CRM) team is seeking a passionate and experienced Customer Strategist to support the initiatives designed to engage and retain Whole Foods Market customers. This important role will assist in developing, executing and continually improving the Whole Foods Market customer experience through promotional offers, relevant content and omni-channel communications. The dynamic nature of this role requires a self-starter that is comfortable jumping into ambiguity and a resourceful approach as demands of the team and the job evolve.
Day-to-day responsibilities will include:
Assist in developing, testing, and refining strategies for acquiring, activating and nurturing Whole Foods Market shoppers at all stages of the customer life cycle
Contribute to audience selection and segmentation criteria for targeted campaigns
Maintain the customer contact strategy calendar and communicate updates to key business stakeholders including the CRM team, Customer Care, stores and regions, Legal, etc.
Demonstrate big picture understanding of how Amazon Prime ties into the Whole Foods Market ecosystem and how the partnership helps us achieve our company goals
CRM Campaign Management
Oversee multi-channel execution of offers for Prime at Whole Foods Market customers
Liaise with Amazon counterparts to manage the logistics of technology needs including offer setup and feature requests
Collaborate with Project Management and Creative teams to develop content needed to support CRM campaigns
Continuously monitor campaigns to measure performance and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution
Responsible for inputting and tracking requests from the Customer Analytics team
Support, develop and/or execute other processes and programs as needed
REQUIREMENTS & QUALIFICATIONS
Bachelor’s degree and/or 2 or more years of related experience preferably in retail or merchandising
Good problem-solving skills and ability to prioritize and multi-task in a fast-paced environment
Exceptional organizational skills with strong attention to detail and the proven ability to manage complex and multi-faceted projects
Strong editing and proofreading abilities
Strong communication skills including written correspondence, reports, procedural documentation, briefs and campaign recaps
Ability to effectively present information and respond to questions in one-on-one interactions and meeting/group situations
Ability to flex when priorities change and respond with creative solutions to unexpected challenges
Ability to remain calm and focused under pressure and tight deadlines
Strong collaboration skills and the ability to work with cross-functional teams
Capability to understand the Whole Foods Market culture of collaboration and decentralization and to build effective working relationships with store and regional stakeholders
Fluent in Word, Excel, PowerPoint, Gantt charts and MS Project or similar software at an intermediate level; Basic knowledge of Adobe Suite preferred
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about. Oh yeah, we’re a mission-driven company too.
Whole Foods Market attracts people who are passionate - about great food, about the communities they live in, about how we treat our planet and our fellow humans - and who want to bring their passion into the workplace and make a difference.
Learn more about careers at Whole Foods Market here!