Wolters Kluwer Digital Marketing Operations Specialist in Austin, Texas

To reduce the variability that stands in the way of effective care, Wolters Kluwer Health solutions deliver clarity when and where it matters most. Our trusted medical evidence and technology solutions engage clinicians, patients, students, researchers, and the next generation of healthcare providers to drive more effective decisions and consistent outcomes across the continuum of care. Our proven solutions include learning and research, advanced clinical decision support, patient engagement, surveillance solutions and more. Learn more at www.wolterskluwer.com/health.

We are searching for a Digital Marketing Specialist to join our team in Philadelphia, PA.

The Digital Marketing Specialist will be responsible for implementing email marketing, merchandising, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform. This position works as part of team serving the digital marketing needs of a global organization.

Essential Duties and responsibilities

  • Develops and maintains monthly email calendars.

  • Create dynamic list segmentation in Marketo.

  • Building programs to automate triggered email and messaging to drive lead nurturing.

  • Manage A/B testing and reporting on results.

  • Test all emails for proper rendering on email clients and mobile devices.

  • Work to develop email templates for ease of production.

  • Produce a series of complex monthly e-newsletters.

  • Participate in email QA steps and can craft workflows for improvement.

  • Analyze list data to understand the affect filters and programs have on audience reach.

  • Communicate with and support a global marketing organization of approximately 80 professionals.

  • Responsible for building and maintaining scalable marketing automation programs.

  • Coordinate ongoing optimization efforts for marketing processes and systems across several lines of business

  • Leverages the Marketing Resource Management platform, Infor MRM, to extract all email requirements, requested dates, assets and list criteria.

  • Test new functionality when available in the marketing automation platform.

  • Research answers to technical issues and liaise with vendors as needed.

  • Ability to design email in Marketo.

  • Ensure all tracking is in place and accurate for email and Web forms.

Other Duties

  • Performs other duties as requested by Supervisor.

Other Duties

  • Performs other duties as requested by Supervisor.

Education

Minimum: Bachelor's Degree in Marketing, Communications, OR equivalent experience.

Experience

Minimum Experience: 1-3 years of related experience in digital marketing.

Preferred Experience:

  • Knowledge and experience using an ESP or marketing automation platform (Marketo experience a plus)

  • Knowledge of ticketing systems (experience with ZenDesk a plus)

Tools:

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

  • Marketo or similar marketing automation platform.

  • Infor MRM or similar project management/marketing resource management tool.

  • ZenDesk or similar support ticketing system

Other Knowledge, Skills, Abilities or Certifications:

Preferred:

  • Ability to effectively work as part of a team.

  • Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans.

  • Ability to write routine reports and correspondence.

  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

  • Ability to manage projects of varying complexity.

  • Strong presentation and communication skills; including team building and support skills.

  • High level of initiative and strong problem-solving skills.

  • Detail oriented.

  • Strong organizational, time management and interpersonal skills.

  • Flexible and responsive to change.

Travel requirements

  • Minimal local travel.

About Wolters Kluwer

Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

INFORMATION

For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (4985) 4771.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

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