Directive Digital PR Specialist in Austin, Texas
We are so excited that you chose to explore why we were distinguished as a 2020-2021 Great Place to Work!
You, the Digital PR Specialist of our dreams, are experienced at turning brands into household names. Not only can you build a killer strategy, but you are a professional hustler that is an expert at content promotion and distribution that results in large-scale brand awareness.
You are creative and love storytelling, and the PR campaigns you produce not only builds awareness but make an impact on business objectives such as generating leads and revenue.
Not only are you an expert at PR, content promotion, and communications, but you are passionate about content strategy & content production. You are extremely organized, personable, and great at project management.
You are not alone at Directive. You get to collaborate daily with an amazing team, each working diligently to a common goal alongside you. In this role, you will join our Marketing team to help us reach our mission of helping over 15k professionals become better at SaaS marketing.
Promotion, promotion, promotion. The main KPI will be increasing the awareness of our brand & content to have complete coverage over the SaaS marketplace
Develop content promotion strategies for both digital and non-digital channels
Execute & manage high-level content marketing campaigns that involve various designers and developers
Serve as a brand ambassador & voice of Directive?s brand across community platforms & social media networks
Be involved with delivering valuable content & insights to our SaaS community. We have an active Slack community, Society, with over 650 marketers and is growing daily
Create and host engaging video livestreams
Work with cross-functional teams and executives to establish and articulate internal and external mey messages that are brand aligned
Organize and participate in events to build community and boost brand awareness
Use analytics to determine the best way to engage users, create advocacy, generate leads, and measure brand awareness
Monitor and report on the performance of content marketing campaigns and its impact on business objectives
3+ years experience in PR and content promotion for search marketing, SaaS, or demand generation
Hands on experience with content promotion in a variety of distribution channels
A solid portfolio of PR campaign samples and content around search marketing, SaaS, or demand generation
Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions
Ability to confidently strategize and host a webinar
Hands on experience with social media management for brands
Knowledge of SEO, PPC, CRO, and Marketing Analytics
Preferred: Experience within the software industry
Experience launching community initiatives and tracking community metrics is a plus
Exceptional Health, Dental, and Vision Insurance for you and your dependents.
Company-paid Life Insurance Policy
Option to work from anywhere in the US
Customizable 401k Plan + 3% Match
Unlimited Vacation & Paid Time Off
Donation Matching to Charitable Causes
Employee Care Services for Mental Health
Opportunity to be Published on Industry-Leading Blogs
Company Provided Macbook
Compensation Structure Based On Contract Value
Team Building Events (paid quarterly outings, after-work get-togethers, etc.)
State of the Art Offices in Austin, Texas and Irvine, California
$200+ ergonomics budget
Check out our culture on social: https://www.instagram.com/directiveconsulting/