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Directive Digital PR Specialist in Austin, Texas

We are so excited that you chose to explore why we were distinguished as a 2020-2021 Great Place to Work!

You, the Digital PR Specialist of our dreams, are experienced at turning brands into household names. Not only can you build a killer strategy, but you are a professional hustler that is an expert at content promotion and distribution that results in large-scale brand awareness.

You are creative and love storytelling, and the PR campaigns you produce not only builds awareness but make an impact on business objectives such as generating leads and revenue.

Not only are you an expert at PR, content promotion, and communications, but you are passionate about content strategy & content production. You are extremely organized, personable, and great at project management.

You are not alone at Directive. You get to collaborate daily with an amazing team, each working diligently to a common goal alongside you. In this role, you will join our Marketing team to help us reach our mission of helping over 15k professionals become better at SaaS marketing.

Responsibilities:

  • Promotion, promotion, promotion. The main KPI will be increasing the awareness of our brand & content to have complete coverage over the SaaS marketplace

  • Develop content promotion strategies for both digital and non-digital channels

  • Execute & manage high-level content marketing campaigns that involve various designers and developers

  • Serve as a brand ambassador & voice of Directive?s brand across community platforms & social media networks

  • Be involved with delivering valuable content & insights to our SaaS community. We have an active Slack community, Society, with over 650 marketers and is growing daily

  • Create and host engaging video livestreams

  • Work with cross-functional teams and executives to establish and articulate internal and external mey messages that are brand aligned

  • Organize and participate in events to build community and boost brand awareness

  • Use analytics to determine the best way to engage users, create advocacy, generate leads, and measure brand awareness

  • Monitor and report on the performance of content marketing campaigns and its impact on business objectives

Requirements:

  • 3+ years experience in PR and content promotion for search marketing, SaaS, or demand generation

  • Hands on experience with content promotion in a variety of distribution channels

  • A solid portfolio of PR campaign samples and content around search marketing, SaaS, or demand generation

  • Polished communication and note-taking ability; ability to drive a conversation with executives and implement solutions

  • Ability to confidently strategize and host a webinar

  • Hands on experience with social media management for brands

  • Knowledge of SEO, PPC, CRO, and Marketing Analytics

  • Preferred: Experience within the software industry

  • Experience launching community initiatives and tracking community metrics is a plus

Benefits:

  • Exceptional Health, Dental, and Vision Insurance for you and your dependents.

  • Company-paid Life Insurance Policy

  • Option to work from anywhere in the US

  • Customizable 401k Plan + 3% Match

  • Unlimited Vacation & Paid Time Off

  • Donation Matching to Charitable Causes

  • Employee Care Services for Mental Health

  • Opportunity to be Published on Industry-Leading Blogs

  • Company Provided Macbook

  • Compensation Structure Based On Contract Value

  • Team Building Events (paid quarterly outings, after-work get-togethers, etc.)

  • State of the Art Offices in Austin, Texas and Irvine, California

  • $200+ ergonomics budget

  • Check out our culture on social: https://www.instagram.com/directiveconsulting/

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