UnitedHealth Group Marketing Manager, Behavioral Provider - Telecommute in Austin, Texas
This individual contributor will be responsible for developing, planning, executing, measuring and optimizing demand generation campaigns for the Optum Behavioral Health (OBH) business that help to grow and expand our network of mental health and substance use Providers. This position will maintain a working knowledge of the OBH business and its key differentiators, as well as the competitive landscape. This individual will partner with the network, clinical, and sales team to understand provider needs, as well as business priorities for growing and extending the value of our provider network.
You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Develop, own and manage end to end marketing campaigns designed to recruit new providers to join the OBH network, or to encourage existing OBH network providers to remain in our network or partner with Optum in new ways
Own end to end measurement of all marketing activities as well as return on marketing investment reporting to define the value that that marketing investments contribute to the business
Develop compelling thought leadership content (white papers, webinars/presentations, infographics, e-books, etc.) that positions OBH as a leader in the market in the Behavioral Health provider space
Work closely with the network and clinical team to understand provider needs and pain points, core BU objectives like Telehealth, the transition to Value Based Payments, Measurement Based Care, and Provider needs as Behavioral Care includes digital and telehealth in addition to face to face visits.
Create, execute, measure and optimize integrated marketing campaigns that drive demand and provider retention and enrollment in Optum Behavioral Health programs
Evaluate and help coordinate event and speaking engagement opportunities and work with subject matter experts to develop presentations and collateral to be used at events
Work cross-functionally with the external communications, web/digital, social and audience engagement teams to identify available marketing levers, build, execute and measure the success of campaigns
Leverage internal and external creative resources for content development
Develop processes that streamline content development, campaign execution and measurement
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
5 years of marketing experience within a matrix organization
3 years of experience managing and prioritizing several deliverables
Healthcare industry marketing experienc
Strong communication and influencing skills
Demonstrated success planning, executing and measuring marketing B2B demand generation marketing campaigns in a complicated, matrixed organization.
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Experience managing multiple programs and projects simultaneously
Ability to be flexible and work with ambiguity
Bachelor’s Degree Strongly Preferred
Understanding of typical B2B sales processes, opportunity pipeline management and reporting
Healthcare industry provider marketing experience
Experience with Salesforce.com and marketing automation platforms
Previous experience with Account Based Marketing (ABM) tools and techniques
Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work. SM
*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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