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Sprinklr Senior Product Marketing Manager - Care in Austin, Texas

Sprinklr’s mission is to be the world's most loved enterprise software company, ever. When you join Sprinklr, you join a family of global talent from around the world who are dedicated to making the world a “happier” place!

The Senior Product Marketing Manager will report to the Director of Product Marketing and support product and feature positioning, collateral creation, sales enablement, and promotional efforts for Sprinklr’s Care product and its features.

This role is highly cross-functional and will work especially closely with the Product Management team in Delhi (Gurugram) to better understand current and upcoming capabilities to drive awareness, support sales, and increase adoption of our solutions.

Candidates must be able to work in a fast-paced environment, have an aptitude for quickly learning new software solutions, have solid communication and project management skills.

This is a full-time position based in our Austin office.

What You’ll Be Doing:

  • Partner with Product Management to refine strategic positioning and go-to-market for new products, functions, and features

  • Drive go-to-market activity for new releases and launches

  • Understand and be able to demonstrate the basic capabilities for Sprinklr’s Care Product and Features

  • Support sales team deal cycles with market expertise, competitive positioning, and ongoing training on how to communicate the value of Sprinklr’s offerings.

  • Partner with Client Success leaders to drive successful customer adoption and marketing campaigns

  • Collaborate with the Analyst Relations Manager and provide ongoing support for inquiries, briefings, research reports, and more

  • Be curious and strategic. Conduct ongoing competitive, market, and buyer research and ensure positioning and collateral reflect our strengths.

  • Be creative. Create concise and compelling collateral for new and existing Sprinklr offerings, including pitch decks, overviews, buyer’s guides, videos, internal reference guides, training materials, and more.

  • Be a cross-functional resource. Support multiple internal Sprinklr teams to execute internal initiatives and deliver external value outside of regular workload.

  • Represent the Product Marketing team in cross-functional meetings, company-wide presentations, and at events where required

  • Be organized and execution-focused. Take personal accountability for workload and ability to work across multiple projects.

What’s Required:

  • A bachelor’s degree in business, Marketing, Computer Science, or related experience. MBA preferred.

  • 3+ years of product marketing experience with increasing responsibility

  • Relevant experience in Customer Service and Call Center solutions

  • Experience with bringing new products to market, agile release schedule, and other GTM activities

  • Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning, messaging, and storytelling

  • Outstanding communication and presentation skills, both written and spoken

  • An understanding of the Software as a Service (SaaS) business model and the marketing technology landscape

  • Enthusiasm to learn our products hands-on in order to be able to better position them

  • Ability to think strategically when solving problems

  • Flexibility and ability to shift focus when needed

  • Ability to manage multiple projects at the same time

  • Willingness to work both independently and as part of a team

  • Experience working on complex projects with multiple stakeholders

  • Working knowledge of Google Docs, Google Sheets, Microsoft PowerPoint, and Microsoft Excel

Who You Are

  • Mature and thoughtful in how you express ideas; strong verbal and written communicator

  • Confident and comfortable being the sole contributor to client-ready deliverables

  • Terrific grasp of or interest in social and the role it plays in business decisions

  • Insatiably curious and open to new ideas and opportunities

  • Proactive self-starter – you don’t wait to be told what to do; you seek out opportunities and share feedback

  • Ability to handle ambiguity and change in a dynamic work environment

  • Collaborative and open; hungry for feedback and mentoring

  • Well-organized and flexible; able to move from project to project without delay

Why Sprinklr?

At Sprinklr, you will work with some of the best professional, sales, and engineering talent (including one of the world-leading AI teams) in the world. Your career will be challenging and rewarding with the opportunity for you to be at your best — both personally, and professionally.

  • Create – and influence – how global brands build their experiences

  • Passionate colleagues who play to win: through collaboration, hard work, and great ideas

  • Global experience: Sprinklr has offices around the world including NY, San Francisco, London, Paris, Tokyo, Singapore, Dubai, Delhi.

  • A fun, open working environment that creates a dynamic learning experience for everyone

Why You'll Love Sprinklr: We offer a flexible work environment, unlimited vacation, and generous pay and benefits packages. While we have some amazing perks, at the end of the day, Sprinklrites are here for the opportunity to grow, learn, and affect the industry with incredible ingenuity. #Sprinklrlife

We focus on our mission: We believe social technology is the future of customer-brand relations across all departments, and we seek to make each of those experiences excellent at every touchpoint. This is how we all make the world more social together.

We invest in our people - Sprinklrites passionately, genuinely care about seeing one another succeed in making an impact on the industry. We pride ourselves on having an honest, open environment and a supportive culture where we can take risks together.

We believe in our product - Sprinklr is the most complete enterprise social technology in the world, and we're not just saying that Forrester Wave said it for us! As such, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

Employment Policy

Sprinklr’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Sprinklr, Inc. participates in the E-Verify Program. As a participating employer, Sprinklr, Inc. will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Sprinklr, Inc. follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.


Our careers site is only for individuals seeking a position with Sprinklr and its holdings companies. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications, or resumes, and any such submissions will be considered unsolicited. Sprinklr does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our job alias, Sprinklr employees, or any other company location. Sprinklr is not responsible for any fees related to unsolicited resumes/applications.

Any offer (s) of employment are contingent upon a satisfactory background and criminal records check, which will be conducted in accordance with local legal regulations.