Danaher Corporation Digital Campaign Manager (Remote) in Houston, Texas
Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.
Do you have a passion for ecommerce and digital marketing? Then consider this opportunity to implement innovative programs which will advance the ecommerce channel with a company whose audience reach extends around the globe!
This role will coordinate marketing plans and support driving online revenue across multiple channels by campaign playbook planning, promotional offer setup, asset production management, landing page creation and optimization on beckman.com, media and placement execution, and performance reporting. The ecommerce campaign manager will manage merchandising and promotional support for ecommerce programs. Daily responsibility will also include driving ecommerce revenue and orders through beckman.com, helping to launch initiatives to drive customer acquisition and retention, and campaign planning aligned with commercial product managers, regional partners, and Sales managers.
Merchandising product lines to drive ecommerce and additional channel growth of customers
Execution of promotional offers and support for ecommerce and punchout programs
Reporting on critical metrics for programs and e-business revenue channels
Monitor industry trends, competitive intelligence and market conditions relative to specific service offerings
Strategize and help project manage the development and execution of multi-channel digital marketing plans and assets.
Updates product content and metadata on website to support optimization for feed syndication and SEO efforts.
Management of Google Merchant Center account and product feed syndicated to AdWords
Working with digital marketing team to drive revenue and orders through Google Shopping campaigns
Experience with digital analytics and key performance indicators to drive online revenue and marketing programs
Working with ecommerce shopping engines, preference with Oracle, Magento, or BigCommerce
Familiarity of content management systems (CMS), preference with Sitecore or Adobe Experience Manager
Working knowledge of project management tools
Experience working with creative agencies/vendors
Experience with Salesforce CRM a plus
Experience with Marketo or enterprise-marketing automation platform a plus
5 years of experience in a B2B or B2C ecommerce role or product marketing
Bachelor’s degree in business, marketing or communications
Agile project management skills
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
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