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VMware Director / Sr. Manager of Content and Messaging - Data Center & Load Balancing in Houston, Texas



The Networking solutions marketing Director of Content and Messaging will be responsible for driving the customer-facing content strategy for the Data Center & Load Balancing solutions. In this highly cross-functional role, you will partner with key marketing functions as well as the communications team, Field stakeholders, and product marketing group to develop a cohesive story for Data Center and Load Balancer buyers while aligning the narrative to the broader networking brand message. In partnership with the Networking GTM Strategy team, you will be the driving force behind the marketing-contributed pipeline and bookings of the Data Center & Load Balancing solutions.

In this role, you will manage team of content and industry storytellers and will demonstrate strong communications skills, leadership, and decision-making abilities. Will you know everything there is to know about this job on Day 1? No… but if you are a quick learner and a problem-solver, if you are passionate and energetic, you will be successful!


  • Developthe content strategyand oversee the integratedcontent framework tailored by key personas, verticals and use cases.

  • Facilitate knowledge-sharing between product marketing and go-to-market teams to gain a deep understanding of the buyer’s journeyandbuying behavior.

  • Drivethe production of blogs, videos, infographics, research reports and other dynamic content pieces to ensure optimal return on keydemand generation activities through the new “Demand Center of Excellence”.

  • In partnershipwith the Networking GTM Strategy leader, produce a comprehensive campaign playbook that willalign to the solution-level messaging and willbe used by the “Demand Center of Excellence,”field teams, brand and event teamstoexecute campaignsin-market.

  • Design and implement measurement systems with marketing operations to optimizethe performance ofcontent.

  • Lead information gathering from key industry figures, competitive intelligence resources and active solution customers; Leverage research (through questionnaires/surveys) to drive informed content creation.You will collaborate with the BU marketing teams on this.

  • Partner with the Public Relations, Communications, Demand Generationand Product Marketing teams to drive content planning and provide strategic counsel for major events and milestones.

  • Seek new and innovative methods for displaying content and amplifying key messages through the demand team.


  • Background in content marketing and strategic planningin a B2BSaaS business.

  • Passion forthenetworkingindustry;pastdata centerand load balancerexperience strongly preferred.

  • 5-10years’ experience in a marketing leadership role.

  • Bachelor’s degree;Businessdegreepreferred.

  • Motivatedleaderwithaproven track record of results;Strong communication skills (written and verbal).

Category : Marketing

Subcategory: Marketing Management

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Remote: Yes

Posted Date: 2020-10-20

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.