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Idera, Inc. Marketing Programs Manager - Ranorex in Houston, Texas

Ranorex, an Idera, Inc. Company, is looking for a B2B Software Marketing Programs Manager savvy in digital marketing, social media, brand building/positioning, and content development to lead marketing. Ranorex is aleading low-code UI test automation tool that provides end-to-end testing of desktop, web and mobile applications.

This individual must embrace and enjoy working in a start-up environment with backing from a much larger entity. If you are used to complete delegation of responsibilities to others or slow rollout of programs, this is not the role for you. We are looking for a hands-on individual to drive marketing strategy, tactical execution and reporting with the help of the small team already in place. Speed and drive is extremely important - we?ll teach you the rest! This individual should have experience contributing to campaigns within the Software/B2B space.

Some of the things you will be doing in this role are as follows:

  • Follow and analyze market trends to position products

  • Work with various teams (design, content, seo, ppc, product, sales) to implement strategies

  • Always-on demand gen - evergreen campaigns allowing us to be ?found? where our audience resides online - paid social, paid search, SEO, organic social

  • Content anchor campaigns - timely, educational, cross-channel anchor campaigns to drive top of funnel lead gen - white papers, webinars, guides, industry reports, etc.

  • Database Development - regular prospect emails ranging from soft top of funnel CTAs (education, thought leadership) to soft mid-bottom of funnel CTAs (trial, demo, contact us, etc.)

  • Oversee the management of our social media accounts, blog and website

  • A/B and Multivariate testing for increased conversion rates

  • Weekly, monthly, and quarterly reporting against KPIs

Requirements:

  • Bachelor?s degree+ in a related field

  • 2-4 years in B2B and/or Software marketing role with proven track record of growth

  • Must be an excellent writer and communicator

  • CRM power user (SFDC)

  • Macro expertise of marketing ops and automation (maybe you?ve managed an MA instance in the past - we use Pardot)

  • Must be highly analytical and data driven

  • Proven track record of campaign conceptualization, construction and execution in the B2B/Software space

  • Understanding of waterfall and funnel methodology tied back to business objectives

An Equal Opportunity Employer - Females, Minorities, Veterans, Disabled and Other Protected Groups

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