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JCPenney Corporate Communications Director in Plano, Texas

Corporate Communications Director

Location:Plano, TX, United States-

Job ID:1089069Corporate Positions

Human Resources

Job Type:Full-Time

Date Updated:Sep 17, 2020

Corporate Communications Director

The Corporate Communications Director is the Company media spokesperson responsible for leading the Corporate Communications team in the development and execution of comprehensive, business-focused strategies designed to protect and promote the Company’s brand and reputation for quality brands, customer loyalty and financial growth.

Primary Responsibilities:

  • Leads the corporate communications team; responsible for media relations activities related to brand launches, executive appointments, financial performance, crisis issues, product recalls, employee layoffs, real estate decisions, litigation, data security, philanthropy, sustainability, supplier sourcing, etc.

  • Develops strategic media opportunities and ongoing business media relations initiatives that will enhance the Company’s branding efforts and optimize and differentiate JCPenney attributes to ensure consistent brand integration with customers and associates.

  • Manages and protects the Company's corporate brand through successful issues management, including but not limited to media relations plan development, company statements, Q&A's, press releases, talking points and scripts for executive leaders.

  • Develops and pitches effective company/brand messaging to drive awareness of JCPenney, working closely with internal business partners as well as supporting Stores who benefit from positive local media exposure.

  • Develops and maintains close working relationships with national and major news publications and broadcast networks, retail and marketing trades, Internet and social media outlets, and opinion leaders to place and influence relevant editorial coverage of JCPenney brands.

Core Competencies & Accomplishments:

  • Bachelor's Degree in Journalism, Communications, Public Relations, English or Marketing. Master's degree preferred.

  • 10+ Years of Public Relations in an Agency setting or Corporate Communications Department.

  • Previous knowledge and work in internal communications.

  • Retail industry a plus.

  • Strong written and verbal communication skills are essential to be able to communicate the Company’s key brand messages to the media and other external audiences.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, daycare and preschool, full cafeteria service, a fitness center, and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 90,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit ourcareers page.

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Job Title:Corporate Communications DirectorLocation:Plano, TX, United States-Job ID:1089069

J.C. Penney Company Inc.

Plano, Texas

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