FedEx Office Web Producer in Plano, Texas
Job Number: 1963249BR
Employment Type: Regular Full-Time
Job Category: Marketing
Region: 000 : Corporate
Address Line 1: 7900 Legacy Drive
Zip Code: 75024
The Web Producer oversees the development and execution of FedEx Office’s web production strategy, translating marketing requirements and campaigns into a consistent digital experience in order to drive digital traffic, conversion rates, and site performance. This role will serve as a key advisor across all aspects of the web production and development lifecycle including, campaign planning, solution design, hands-on coding, and platform configuration, and will apply a deep background in web development to optimize website functionality and UX.
General Duties and Responsibilities
(This is a representative list of the general duties the position may be asked to perform, and is not intended to be all-inclusive)
Lead the FedEx Office web production process to support digital marketing efforts, while prioritizing high-impact solutions and collaborating with Marketing, Product Management, and eComm teams to drive business and campaign objectives
Partner with Customer Experience, content, and creative teams to ensure our digital messaging is personalized and resonates across each of our customer segments, while aligning with web best practices and corporate brand guidelines
Translate marketing campaign and business requirements into well-architected solutions
Define testing and optimization roadmap and lead experimental design and implementation of tests needed to improve marketing funnel performance
Lead the production of web pages, landing pages, web forms, etc. based on templates and design guidelines
Create and integrate content-driven applications on top of AEMs core platform and integrate with E-commerce solutions and search engines
Provide hands-on designs, prototypes, and implementations incorporating software engineering best practices, tools and monitoring according to industry best practices.
Lead the technical design, development, code reviews, testing, deployment, web site performance and stability, while applying strong coding standards for efficiency and re-use of web solutions
Partner with web analytics teams to track, monitor, and analyze KPIs such as traffic, conversion rate, site performance, campaign/customer segment performance data to recommend solutions to optimize website functionality, UX, and digital marketing tactics
Design and implement A/B testing strategies to drive incremental gains in KPIs. Organize results into compelling narratives and present recommendations to key stakeholders on an ongoing basis
Partner with Search and Content team to drive SEO in content creation and content programming.
All other duties as needed or required
Minimum Qualifications and Requirements
Bachelors degree/equivalent in IT, computer science, marketing or related field
5+ years prior experience in web production, e-commerce, software development or related role for digital marketing solutions preferred
Experience with AEM architecture, including Adobe Marketing Cloud platforms (Adobe Analytics, Adobe Target, AAM) preferred
Ability to communicate and persuade, in both written and oral form
Ability to apply and communicate business and technical implications related to marketing programs and initiatives
For new hires, must meet all FedEx Office employment qualifications in force at time of hiring
For current FedEx Office team members, must meet hiring criteria for the position and transfer requirements as outlined in the Team Member Handbook
Ability to travel as required in order to meet with customers, vendors, other team members, and/or other business necessities
Ability, on a consistent basis, to maintain attention and concentration for extended periods of time
Ability, on a consistent basis, to read and interpret documents and instructions from customers, vendors, and other team members
Ability, on a consistent basis, to communicate effectively with customers, vendors, and other team members
Ability, on a consistent basis, to perform work activities requiring cooperation and instruction
Ability, on a consistent basis, to function in a fast-paced environment, under substantial pressure
Ability, on a consistent basis, to work within the appropriate level of independence
Ability, on a consistent basis, to report regularly to work and maintain established business hours in order to support the FedEx Office business; regular attendance and/or reporting could include regular attendance at a physical location and/or maintaining established business hours depending on the scope and nature of the position
Quality Driven Management (QDM)
(Quality Driven Management strives to deliver market-leading customer experience, business excellence, and financial return through a Quality-oriented culture and day-to-day application of Quality science.)
Suggests areas for improvement in internal processes along with possible solutions
Works with management to reduce company costs/wastes, and to optimize profitability in areas of responsibility
Applies Quality concepts presented at training during daily activities
Supports FedEx Office Quality initiatives
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
FedEx Office will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and the New York City Fair Chance Act. FedEx Office encourages all qualified applicants, including those with criminal histories, to apply for any open position.
America’s military veterans and individuals with disabilities are strongly encouraged to apply. If you have a disability and you need assistance in order to apply for a position with FedEx Office, please email us at HR.BrassRingHelp@fedex.com.
- FedEx Office Jobs