Lamar Advertising ACCOUNT EXECUTIVE in SAN BENITO, Texas
ACCOUNT EXECUTIVE Posted 6/13/2018
Position Purpose: The purpose of the Account Executive is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive is expected to use professional sales techniques, build relationships, and develop long term advertising relationships that grow Lamar advertising sales.
Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are new business.
Target every business within their assigned territory/account list, visit each established Lamar client and our competitor’s client at least once per month, Identify potential growth areas and open new accounts, Increase Lamar’s market share Sell all products – Posters, Bulletins and Transit (where applicable)
Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research
Prepare written presentations, reports and proposals, become an active team member of Lamar, become an active member of the advertising community
Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable
Continually develop new product knowledge and acquire better selling skills
Keep abreast of competition – particularly newspaper, radio, TV, cable and yellow pages
Actively participate in sale meetings, regional meeting, seminars and trade shows
KNOWLEDGE, SKILLS, AND ABILITY REQUIREMENTS
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
Working knowledge of personal computers, including Microsoft Office Suite
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
Skill in writing grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling or promoting outdoor advertisements.
Skill in establishing rapport and gaining the trust of others.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Ability to cold call businesses.
Ability to be intrinsically motivated to succeed and withstand rejection.
Skill in working independently and following through on assignments with minimal direction.
EDUCATION AND EXPERIENCE REQUIREMENTS
High School Diploma or Equivalent
Current and Valid Driver’s License
College Degree preferred
Previous sales experience required
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%
Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic