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Conn's HomePlus Director, Advanced Marketing Analytics in The Woodlands, Texas

Position Summary

Strategic leader responsible for customer, marketing & campaign analysis in order to drive business growth opportunities and optimize marketing investments. This position will leverage our data as an asset to create a competitive advantage through customer and product profiling, data-based personalization efforts, customer behavior modeling, and marketing mix optimization. This role will provide leadership for a team responsible for data management, mining, modeling, analytics and reporting that support the company’s strategies, projects, and growth efforts. This position will be highly visible in the Marketing organization, with tremendous impact and influence throughout the organization.

Primary Responsibilities

  • Drive and deliver data-driven insights related to increasing marketing driven sales, traffic, margin and customer loyalty by exploring and mining data across multiple sources, including customer data mart, site, stores, digital, and external

  • Generate hypotheses & analytical/testing opportunities to provide unexpected insights through an understanding of broader business concepts, trends, and applications

  • Define the data & analytics architecture and processes to support best practices and emerging technologies/trends, including capturing and organizing structured and unstructured data across various sources and analyzing it though in-depth statistical techniques to create best-in-class customer experiences and unexpected customer insights

  • Lead efforts with IT to ensure adequate investment in data, analysis, and modeling tools and capabilities to support analytics current needs and roadmap

  • Lead testing and modeling efforts across print, email, digital, and site/store

  • Partner with Credit, eCom and Finance analytics leaders to share information, findings and build upon findings

  • Lead the work with the external agency/vendor for media mix and attribution modeling; attain deep understanding of media mix, attribution, ROAS modeling and impact on total business and category level, including customer shopping funnel analysis and impact of various marketing stimuli

  • Provide insights and recommendations to optimize current marketing investments; lead efforts related to sales and margin impacts of marketing activities/campaigns; recommend areas of optimization opportunities.

  • Support day-to-day demand generation team needs through streamlined reporting efforts

  • Leverage the database and site analytics to provide actionable insights related to customers, shopping behaviors, product and the health of the customer file that influence business decisions

  • Present findings and actionable insights to leadership and business partners at all levels in the organization

Qualifications

  • Bachelor’s degree in business; Master’s degree a plus

  • 7+ years of heavy analytical and database experience

  • 5+ years of experience leading, managing, and developing internal talent

  • Advanced proficiency with programming, advanced analytics tools, and statistical methods & modeling techniques to explore and mine complex data sets/structure, including both structured and unstructured data (SQL, SAS, Python, R, etc.)

  • Proficient in MS Excel (graphing, pivot tables, data manipulation, formulas, etc.)

  • Statistical background, including deep understanding of marketing mix models, demand attribution, and testing approaches

  • Proven proficiency in managing data, analysis, insights, and best practices from concept through implementation and optimizing thereafter

  • Strong experience in data base applications, tools and usage

  • Highly proficient in analytical thinking, problem solving, statistics, modeling, and data mining

  • Ability to thrive in a highly quantitative, fast-paced environment with changing business needs

  • Innovative thinker with ability to synthesize data and blend with intuition and experience

  • High degree of initiative, personal responsibility and ownership

  • Detail-oriented with strong organizational and project management skills

  • Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines, strong time management skills

  • Ability to work in a multi-team environment, in which various business owners and partners require support

  • Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners

  • Exceptional eye for audit beyond just checking code, including understanding the business, data, and volumes/metrics to identify anomalies or errors

  • Preferred experience in D2C Retail

Conn’s History

Conn’s established in 1890 is a specialty retailer with approximately 4,500 employees and currently operating 130 retail locations in Alabama, Arizona, Colorado, Georgia, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas and Virginia.

Unlike many of its competitors, Conn’s provides flexible in-house credit options for its customers in addition to third-party financing programs and third-party lease-to-own payment plans. Our mission is to make it possible for everyone to purchase quality, long lasting products for their home.

Conn’s HomePlus is an equal opportunity employer.

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